Frequently Asked Questions

How do I exhibit at the Strawberry Festival?
Applications are posted on our website starting in December. In our effort to Go Green, all applications can be submitted online. Or, if you prefer, you can print them and mail them to us. 

How did the Poteet Strawberry Festival begin?
It began in 1948 when the Poteet Rotary Club organized the first event in an effort to provide returning World War II veterans an incentive to return to the farms. The Club's second aim was to improve the pack of berries so buyers would receive a uniform pint, flat, or crate of strawberries.

When was the first festival held?
It was held the second weekend in April, 1948, in downtown Poteet and was enthusiastically received by the media and South Texas citizens.

What is the purpose of the annual Festival?
The primary purpose of the Festival is to promote Poteet's premier strawberries, now an endangered crop. Another major purpose is providing scholarships to educate the youth of Poteet with Festival proceeds. The Festival has also become a major economic generator for South Texas and Atascosa County, pouring an estimated $10-$12 million into the South Texas economy. In addition, the Annual Berry Fest is now a major tourism attraction for the state and the greater Southwest United States.

How has the Festival grown over the last 6 decades?
The Annual Strawberry Fest hit the ground running that very first year. Approximately 5,000 people arrived to the enjoy the party in 1948 and now the Festival Association can expect over 100,000 to trek through the Festival Grounds during Festival Weekend. That first year volunteers were only from Poteet. In 2007, over 8,000 volunteers from all over Texas, other states, and a few foreign countries arrived to help stage this major Texas spring event.

Who comes to the Festival?
Everyone. Young families like the fact that children age 12 and under are admitted free of charge. Others recognize that the $15 gate admission fee is absolutely the best entertainment package in the state. Once inside the Festival Grounds, individuals may sample all of the free, live entertainment on fourteen stages, including the outdoor concerts and the rodeo performances. Annually people from all over the nation and some foreign countries attend the Berry Fest.

Are pets allowed?
Only service animals are allowed on the Festival Grounds, so please leave your pets at home.

Who participates in the Festival?
People from all over. Over 100 groups from South Texas take part. Among those groups are 30+ non-profit church, civic, and school organizations which prepare and serve the taste-tempting foods served on the Festival Grounds. On behalf of the Poteet Strawberry Festival Association, Food Booth Chair, Carlos Torres, constantly monitors the condition of the booths and the quality of the food being served during Festival weekend to insure food superiority and Festival guests' safety

How much does the food cost?
Guests will find coupon booths selling coupons for 1 dollar each in locations on the Festival Grounds.  Coupons are universal and can also be used for carnival rides.

Board of Directors

The Poteet Strawberry Festival Association is made up of a Board of Directors from each of the community and civic organizations that support the festival - Poteet Rotary, Poteet Lions Club, Kappa Tau, Poteet Grange, Poteet VFW, Poteet Volunteer Fire Dept., and Poteet Chamber of Commerce

2013 Board Members:

  • PSFA President
         Carlos Torres, VFW
  • PSFA Vice-President
         Ron Mixon, Rotary Club
  • PSFA Secretary
         Linda Ritchey, Kappa Tau
  • PSFA Treasurer
         Brenda Young, Grange

  • Diana Martinez, Chamber of Commerce
  • Ed Geyer, Poteet Rotary
  • Robert Martinez, Poteet Lions Club
  • Gerard Herrera, Poteet Volunteer Fire Dept.
  • Will Bates, Poteet Rotary
  • Don Retzloff, Poteet VFW
  • Ruth Carson, Poteet Chamber of Commerce
  • Daylon Payne, Poteet Grange
  • David Reyes, Poteet Lions Club
  • Tina Neely Lopez, Poteet Volunteer Fire Dept.
  • Doris Thomas, Kappa Tau